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What does 'In the long run' mean?

Referring to a long period of time in the future, after all immediate or short-term variables have played out.

What is the origion of 'In the long run'?

The phrase 'in the long run' has been used in English literature since at least the 17th century, capturing the concept of outcomes or consequences that become apparent over a protracted period. It was notably used by economist John Maynard Keynes in the 20th century.

Emoji meanings

  • 🛤️ represents 'long'

  • symbolizing a great distance or extended period of time🏃 represents 'run'

  • indicating ongoing progress or development over time

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